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Joshua Ellis

Joshua Ellis

Brand Manager, Cultivated
With 18 years of experience in the furniture industry, Joshua has a vision for change. In 2020, he reimagined Cultivated, a cutting-edge product stewardship initiative for authentic furniture. Cultivated brings global designs and local artisans together, pioneering innovative waste management strategies for enhanced reuse and recycling. Joshua's leadership led to the introduction of digital product passports, ensuring better lifecycle tracking and supply chain transparency. Committed to a circular economy, Cultivated emphasizes product longevity, advocating for repairability and reusability. Joshua's uses his knowledge to educate and arm designers with the tools they need in creating a more sustainable industry, something he sees not as a choice, but as a responsibility.