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Jenny Li

Jenny Li

Trend Specialist - ANZ, WGSN
Based in Melbourne, Jenny works with WGSN's key clients across ANZ, including Cotton On, Myer & Country Road Group. From analysing data to localising consumer trends, Jenny helps brands stay ahead and future-proof their businesses. In addition to her primary role, Jenny also contributes as a researcher and writer for the WGSN content, including the popular Discovery Cities series. From completing high school studies in France, Jenny also studied marketing and business at Monash and is fluent in three languages. Prior to WGSN, Jenny worked with SaaS-based companies within the employment and construction sector. With a passion for problem-solving, Jenny believes in connecting people across a variety of industries, and in her spare time, is an avid collector of over 500 vinyl recor