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24 May 2024

Meet the Brand: TH Brown

Meet the Brand: TH Brown
Colette Dinnigan Beach by Earl Carter

Welcome to the world of TH Brown, where iconic Australian design seamlessly intertwines with modern elegance. Founded on a legacy of craftsmanship and timeless allure, TH Brown unveils reissued masterpieces from the 1960s and 70s, meticulously curated to reflect the essence of Australian design excellence. Hand-finished by skilled artisans in Adelaide, each piece embodies the rich heritage and meticulous attention to detail synonymous with the brand.

Can you give us a brief introduction to your brand?

In 2017, TH Brown was relaunched by Peter's son and his wife, Simon and Toni Brown, who remain steadfast in their commitment to preserving and celebrating Australian craftsmanship. Every creation from TH Brown is not just furniture; it's a work of art, a bridge between the past and the present, inviting you to embrace the timeless beauty of Australian furniture.

At TH Brown, our ethos revolves around honoring tradition while embracing innovation, ensuring that each piece carries the legacy of quality craftsmanship that has defined us as Australia's oldest furniture brand. Join us in celebrating the journey where every piece narrates a story of design, heritage, and enduring quality, proudly made in Australia.

What differentiates your brand from other competitors in the market?

At TH Brown, our brand stands apart through a combination of heritage, craftsmanship, and a commitment to Australian design excellence. Here's what sets us apart from our competitors:

  • Heritage and Legacy: With a history dating back to the 1960s, TH Brown boasts a rich heritage and legacy in Australian furniture design. Our reissued masterpieces from the golden era of the 1960s and 70s carry a sense of nostalgia and authenticity that resonates with discerning customers seeking timeless pieces with a story.
  • Craftsmanship: Each TH Brown piece is meticulously hand-finished by skilled craftsmen in Adelaide, Australia. We prioritize quality over quantity, ensuring that every item that bears the TH Brown name meets our exacting standards of craftsmanship. Our dedication to artisanal techniques and attention to detail results in furniture of unparalleled quality and durability.
  • Design Excellence: TH Brown is synonymous with Australian design excellence. Our curated collection of reissued masterpieces embodies the epitome of mid-century modern design, characterized by clean lines, organic forms, and timeless appeal. We combine classic design principles with contemporary sensibilities, offering furniture that seamlessly integrates into modern living spaces while retaining its intrinsic charm.
  • Commitment to Australian Craftsmanship: As one of Australia's oldest furniture brands, we take pride in our commitment to Australian craftsmanship. By manufacturing our products locally, we support local artisans and contribute to the preservation of traditional craftsmanship in Australia. Our customers can trust that every TH Brown piece is not only a testament to quality but also a celebration of Australian ingenuity and expertise.

In essence, TH Brown stands out in the market by offering heritage-inspired furniture that transcends trends, crafted with uncompromising quality and a deep-rooted commitment to Australian design and craftsmanship.

Parklane rondo Lifestyke

What can our visitors expect to see and experience on your stand at Design Show Australia?

Visitors to our stand at Design Show Australia can expect a vibrant celebration of iconic Australian design. Our stand will showcase reissued pieces from the 1960s and 70s, demonstrating their timeless appeal and seamless integration into contemporary styles of 2024 and beyond. The stand is curated to highlight the bold colors and vibrancy of these iconic pieces, inviting visitors to explore the possibilities of classic design in modern settings.

Our stand was designed and curated by internationally renowned Interior Designer Adrian Cordina: "The concept and vision for the stand were inspired by the iconic pieces that TH Brown launched into the Australian market in the 1970s and their presentation in archival imagery and catalogs. I drew inspiration from this era, focusing on the unique fabrics they were upholstered in. By finding similar color tones, patterns, and textures, I aimed to create a relevant contemporary direction in today’s market."

Are there any exciting trends that you are seeing in the world of design this year?

We are thrilled to see a resurgence of curves and a celebration of color and rich tones in the world of design this year. These trends bring a sense of warmth and personality to modern interiors, aligning perfectly with our philosophy of blending classic design with contemporary elements.

Could you highlight any recent collaborations or projects that have been particularly impactful for your brand?

Some exciting projects we have been involved with include:

  • Collette Dinnigan – Beach House: Our Danish Bar Stool featured prominently. See more.
  • Handelsmann+Khaw – Georgian Revival House: Another stunning use of our Danish Bar Stool. See more.
  • Oscar Hunt – Interior Designer Adrian Cordina: Featuring our Custom Trend Module Lounge and Aquarius coffee table in Perth, Adelaide, and Melbourne. See more.

Our Design Show stand is a collaboration of many talented parties. Internationally recognized interior designer Adrian Cordina curated the stand and range, drawing inspiration from the iconic pieces TH Brown launched in the 1970s and presenting them with contemporary fabrics and textures relevant to today's market. We worked with Workspace Commercial Furniture, Warwick Fabrics, Goodearl and Bailey, and Godfrey Hirst to bring this vision to life. This showcase brings our brand and pieces to life, demonstrating the real possibilities of the TH Brown range.

Are there any product launches we can expect to see at Design Show Australia this June?

We are excited to unveil our reissued dining chairs, the Milan and Rex (also known as the Stacker). Here's some background on these pieces:

  • Milan: Designed by Peter F Brown in the early 1960s as a classically designed Scandinavian dining chair, it offers clean minimalistic looks and features new post-war materials and manufacturing techniques. The spade back is perfectly contoured for comfort, and the legs have a distinctive triangular shape that nestles into the raked seat, with upholstery piped around the top for a gorgeous effect. This design remains a timeless classic suitable for any contemporary Mid-Century Modern aesthetic.
  • Rex: Also designed by Peter F Brown in the early 1960s, the Rex Chair is a clever interpretation of the "Jetsons" or "Googie" design theme from the USA. It reflects the mid-century fascination with the jet and space ages, combining practicality with a sense of speed and comfort. The Rex Stacker chair is a perfect embodiment of this era's design ethos.

These dining chairs will be available for pre-order on our website during the Design Show, with delivery starting in late July.

What are you looking forward to the most at Design Show Australia?

We are most excited about meeting everyone and sharing our story and pieces. We look forward to seeing the amazing work of other Australian businesses and designers, and to celebrating the creativity and craftsmanship that define our industry.

You can meet the TH Brown team on Stand 444 from 13-15 June 2024 at Design Show Australia in ICC Sydney, register to attend here.

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